Souper Bowl Sunday

In 1990, a simple prayer: "Lord, even as we enjoy the Super Bowl football game, help us be mindful of those who are without a bowl of soup to eat" was delivered to a small youth group at Spring Valley Presbyterian Church in Columbia, SC led by Brad Smith, who was serving as a seminary intern at the time.

This gave birth to an idea. Why not harness the energy and enthusiasm of Super Bowl weekend, a time when people come together for football, food and fun, to unite the nation for a higher good? Individuals and groups could collect dollars in soup pots and canned food for those in need and send every dollar and food donation DIRECTLY to a local charity of THEIR choice.

The first year, they invited 22 area churches to join the team and collected $5,700 with 100% of donations distributed to local-area charities.

That was 1990. Since then, Tackle Hunger, with its signature Souper Bowl of Caring event has become a national, grass-roots, youth-inspired movement where ordinary people are doing extraordinary good. Over $193 MILLION in dollars and food has been generated while benefiting thousands of soup kitchens, food banks, meal programs and other hunger-relief charities in local communities.

Thousands of participants including: churches, schools, youth groups, community partners, grocery partners, local businesses, media partners, NFL teams and passionate individuals have experienced for themselves, the joy and satisfaction of giving, serving and inspiring people across the country to follow their generous example.

Share in God’s love for our neighbors in need and give generously on Souper Bowl Sunday. All of the donations collected will go directly to Human Concerns of South Milwaukee.